What brows do K-pop idols actually use?
7 K-pop idols and actors have named or shown 12 brows items on camera. The brands several of them use are Shu Uemura (4 people). The product most people named is Shu Uemura Hard Formula Eyebrow Pencil (3 people).
Which products did several people name?
| Product | Named by |
|---|---|
| shu uemura Hard Formula Eyebrow Pencil | Bahiyyih, Taeyeon, Tiffany |
All 12 items
12 items
TAG Slim Brow Pencil 02 Ash Brown
LE SSERAFIM official Makeup Swap; second half Yunjin uses her own pouch on Chaewon, numbered on-screen product tags.
CLIO Kill Brow Shaping Powder Brow 01 Natural Warm Brown
Uses it for brows; names product and shade.
Shu Uemura Hard Formula Eyebrow Pencil Lightest shade
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
Kosas Brow Pop Dual-Action Defining Brow Pencil
“So right now I'm filling my eyebrows in with Kosas.”
Shu Uemura Hard Formula Eyebrow 05 Stone Gray
Applied on camera in Harper's BAZAAR Korea pouch video; the description's product list gives this timestamp. No sponsorship mark.
Laka Wild Brow Shaper
Applied on camera in Harper's BAZAAR Korea pouch video; the description's product list gives this timestamp. No sponsorship mark.
Shu Uemura Hard Formula Eyebrow Pencil Oak Brown
“and this pencil the shimmer and hard line”
Brands that come up most
Only what an idol or their makeup artist said or showed. No fan guesses. How we pick





