L'Oréal Paris Telescopic Mascara
“have been using since I think high school, Telescopic. Literally drugstore mascara.”
What eye makeup do K-pop idols actually use?
21 K-pop idols and actors have named or shown 62 eye makeup items on camera. The brands several of them use are Etude (4 people), Shu Uemura (4 people), KISSME (3 people). The product most people named is Etude Curl Fix Mascara (3 people).
Which products did several people name?
| Product | Named by |
|---|---|
| Etude Curl Fix Mascara | Chaewon, Yunjin, Bahiyyih |
| shu uemura Hard Formula Eyebrow Pencil | Bahiyyih, Taeyeon, Tiffany |
| rom&nd Better Than Palette | Yoonchae, Arin |
| Too Cool For School Artclass Frottage Pencil | YooA, Chaewon |
| Peripera Ink Pocket Shadow Palette | Sullyoon, Kwon Eunbi |
All 62 items
62 items
rom&nd Better Than Palette
“This is actually a good palette because I can use everything.”
Dejavu Fine Cream Pencil Eyeliner
“I've never done this with just one hand before”
Dior Beauty Diorshow Iconic Overcurl Mascara Brown
“I like looking like I didn't put on makeup, so I prefer brown”
Too Cool For School Artclass Frottage Pencil 09 Sheer Nude
Own channel first video; product list in description; no paid mark.
Hourglass Curator Eyeshadow Palette Minimalist
LE SSERAFIM official Makeup Swap; first half Chaewon uses her own pouch on Yunjin, numbered on-screen product tags.
Etude Line Fix Brush Liner Brown
LE SSERAFIM official Makeup Swap; first half Chaewon uses her own pouch on Yunjin, numbered on-screen product tags.
too cool for school Art Class Frottage Pencil 09 Sheer Nude
LE SSERAFIM official Makeup Swap; first half Chaewon uses her own pouch on Yunjin, numbered on-screen product tags.
too cool for school Art Class Smudging Under Liner 12 Fig
LE SSERAFIM official Makeup Swap; first half Chaewon uses her own pouch on Yunjin, numbered on-screen product tags.
Etude Curl Fix Mascara 04 Volume
LE SSERAFIM official Makeup Swap; first half Chaewon uses her own pouch on Yunjin, numbered on-screen product tags.
TAG Slim Brow Pencil 02 Ash Brown
LE SSERAFIM official Makeup Swap; second half Yunjin uses her own pouch on Chaewon, numbered on-screen product tags.
Etude Curl Fix Mascara 02 Brown
LE SSERAFIM official Makeup Swap; second half Yunjin uses her own pouch on Chaewon, numbered on-screen product tags.
Kiss Me Heroine Make Speedy Mascara Remover
Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.
CLIO Kill Brow Shaping Powder Brow 01 Natural Warm Brown
Uses it for brows; names product and shade.
Bobbi Brown Essential Eyeshadow Trio Palette Golden Hour
Recommends it; says every shop artist uses the Taupe shade.
Holika Holika Gel Eyeliner Molten Americano
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
Shu Uemura Hard Formula Eyebrow Pencil Lightest shade
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
Kosas Brow Pop Dual-Action Defining Brow Pencil
“So right now I'm filling my eyebrows in with Kosas.”
MAC Brushstroke Liquid Eyeliner Pen
“I have this eyeliner for me is a gamble.”
Brands that come up most
Only what an idol or their makeup artist said or showed. No fan guesses. How we pick