Atopalm
Panthenol Cream
Own channel; she says only one item (Lilybyred) was gifted and the rest self-bought; no paid mark.
See product
Taeyeon
태연- Group
- Girls' Generation
- Agency
- SM Entertainment
- Picks
- 18
What does Taeyeon actually use?
Taeyeon has named or shown 18 items in videos or interviews that we checked against the original source. 3 of them are from a brand partner or sponsored.
- Atopalm Panthenol Cream (Skincare, TAEYEON Official, Jan 2026)
- Wakemake Mix Blurring Blusher (Cheek, TAEYEON Official, Jan 2026)
- HERA Black Cushion (Base, TAEYEON Official, Jan 2026)
- Hourglass Veil Mineral Primer (Base, TAEYEON Official, Oct 2025)
- CLIO Kill Cover Founwear Foundation (Base, TAEYEON Official, Oct 2025)
See all 18 | Last checked | How we check
Everything Taeyeon Uses
Things Taeyeon has said or shown they use, in videos or interviews.
Wakemake
Mix Blurring Blusher Soft Mute
Own channel; she says only one item (Lilybyred) was gifted and the rest self-bought; no paid mark.
See product
HERA
Black Cushion
Named as her benchmark cushion while reviewing another; not applied on camera.
Where to buyView product
Hourglass
Veil Mineral Primer
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See productCLIO
Kill Cover Founwear Foundation
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See product
Patrick Ta
Double-Take Crème & Powder Blush Not Too Much
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See productrom&nd
Better Than Cheek Tenny Chip
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See product
Dior
Rosy Glow Stick Toffee
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See product
Dear Dahlia
Liquid Blush Bare-ly
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See product
Laneige
Lip Sleeping Mask Choco Latte
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
Where to buyView productEspoir
Couture Lip Tint Glaze Under Mauve
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See productAOU
Pogeun Balm
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See productAmelie
Contour Shadow Macaron Grey
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See productHolika Holika
Gel Eyeliner Molten Americano
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See productShu Uemura
Hard Formula Eyebrow Pencil Lightest shade
Taeyeon's own channel pouch reveal; she says every product shown is self-bought; no paid-promotion mark.
See productFrom brand partners or sponsored, 3
Lilybyred
Love Beam Sherbet Cheek Lavender Topping
Own channel; she says this one item was a gift; no paid mark.
See productd'Alba
Tone-up Sunscreen
W Korea carry-on video; no sponsor line, but the description carries a #dalba hashtag.
See product
Sulwhasoo
Concentrated Ginseng Renewing Cream
ELLE video funded by Sulwhasoo per description.
Where to buyView productWe list an item only after two people checked the original video or article. Fan guesses are left out. Last researched Oct 2026. See all picks
Girls' Generation members
Brand deals (1)
Deals we could confirm from news reports or brand announcements. Last checked Oct 28, 2026. How we check