Shiseido Professional Sublimic Fuente Forte Shampoo (Oily Scalp)
Own channel; she says everything was bought with her own money; no paid-promotion mark.
What shampoo and care do K-pop idols actually use?
5 K-pop idols and actors have named or shown 7 shampoo and care items on camera. The brands several of them use are Yves Rocher (2 people).
All 7 items
7 items
Yves Rocher Raspberry Shine Rinsing Vinegar
Own channel; she says everything was bought with her own money; no paid-promotion mark.
Moroccanoil Treatment
Own channel; she says everything was bought with her own money; no paid-promotion mark.
Anaze Color Toning Shampoo Real Pink
Says it is the best of all color shampoos for keeping her pink hair; card names it (English spelling transliterated).
Leonor Greyl Energisant Shampoo
Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.
Lush Super Milk Conditioning Hair Primer
Bought it at the store while shopping for a friend's gift; card reads LUSH SUPER MILK.
Yves Rocher Raspberry Hair Vinegar
The video's paid placement; description carries an Olive Young promo link.
Brands that come up most
Only what an idol or their makeup artist said or showed. No fan guesses. How we pick