What hair care do K-pop idols actually use?
13 K-pop idols and actors have named or shown 20 hair care items on camera. The brands several of them use are Yves Rocher (2 people).
All 20 items
20 items
Shiseido Professional Sublimic Fuente Forte Shampoo (Oily Scalp)
Own channel; she says everything was bought with her own money; no paid-promotion mark.
Yves Rocher Raspberry Shine Rinsing Vinegar
Own channel; she says everything was bought with her own money; no paid-promotion mark.
Moroccanoil Treatment
Own channel; she says everything was bought with her own money; no paid-promotion mark.
ReFa Heart Brush for Scalp
Sana's own bags on BAZAAR Korea Inside Bag; numbered on-screen tags with brand and product; no ad notice.
Lilyeve Scalp-Tune Cica PDRN Brush Ampoule
Says she settled on it after trying many; card names it. No ad mark.
Anaze Color Toning Shampoo Real Pink
Says it is the best of all color shampoos for keeping her pink hair; card names it (English spelling transliterated).
Leonor Greyl Energisant Shampoo
Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.
ululis Water Conc Sleek Hair Oil
Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.
Shiseido Professional Stage Works Powder Shake
Own channel; the video's partial paid placement is Chanel holiday items, not this one.
Lush Super Milk Conditioning Hair Primer
Bought it at the store while shopping for a friend's gift; card reads LUSH SUPER MILK.
GIVENCHY Irresistible Hair Mist
Says she used it all last year; a birthday gift from a friend.
Manta Hair Brush
She says it is the gentlest brush she has tried; caption reads MANTA Hair Brush.
Oribe Gold Lust Nourishing Hair Oil
Jihyo's own routine on Vogue Beauty Secrets; product names matched from the description list and on-screen packaging; no ad notice.
Aveda Wooden Paddle Brush
Video is #제작지원 by Kakao Gift; all featured items treated as sponsored. She named and used them on camera.
Yves Rocher Raspberry Hair Vinegar
The video's paid placement; description carries an Olive Young promo link.
Brands that come up most
Only what an idol or their makeup artist said or showed. No fan guesses. How we pick