LAYERLAB Neoform Panthenol 5% Serum
Jihyo's own bag on BAZAAR Korea Inside Bag; numbered on-screen brand/product tags; no ad notice.
What serums do K-pop idols actually use?
19 K-pop idols and actors have named or shown 27 serums items on camera. The brands several of them use are Torriden (3 people), Thalion (2 people), Anua (2 people). The product most people named is Anua PDRN Hyaluronic Acid Capsule 100 Serum (2 people).
Which products did several people name?
| Product | Named by |
|---|---|
| Anua PDRN Hyaluronic Acid Capsule 100 Serum | Seeun, Yeri |
All 27 items
27 items
Kiehl's Clearly Corrective Dark Spot Solution
Own channel; she says everything was bought with her own money; no paid-promotion mark.
Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum
Shown and used in Beauty Booth BB; on-screen card names the product. No ad mark in the description.
Anua PDRN Hyaluronic Acid Capsule 100 Serum
Says she has settled on it after trying many serums; names it.
Valmont Moisturizing Booster
Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.
Mediheal Madecassoside Blemish Repair Serum
Eunchae's official luggage video; packaging legible; no ad notice.
SK-II Facial Treatment Essence
Sakura's official luggage video; read from bottles in her pouch. Not named aloud.
Decorté Liposome Advanced Repair Serum
Sakura's official luggage video; read from bottles in her pouch. Partial label (DECO) and bottle shape.
Dr.G R.E.D Blemish Clear Soothing Active Essence
W Korea in-my-bag; on-screen names; no paid mark.
Clé de Peau Beauté Radiant Multi Repair Oil
“I got this from my trainer. It's some kind of repair oil.”
THALION Mineral Booster
Says her sensitive skin tolerates few products so she uses this essence. Description states the video contains no ads, only members' genuine favourites.
Thalion Mineral Booster Serum
Jihyo's own routine on Vogue Beauty Secrets; product names matched from the description list and on-screen packaging; no ad notice.
Mixsoon Glacier Water Hyaluronic Acid Serum
“i use this glacier water hyaluronic acid serum”
I'm Sorry For My Skin Relaxing Ampoule
Daily serum, says she has used about eight bottles; brand named, exact product name not confirmed.
Le Nobel Aroma D'Arome Supreme Brown Flower / Grey Flower 15ml
ELLE; description says it has no paid promotion; product names in on-screen captions.
Shiseido Ultimune Power Infusing Concentrate
“shiseido ultimune power infusing”
CNP Laboratory Propolis Energy Active Ampoule
The video is marked as including CNP paid advertising.
Anua PDRN Hyaluronic Acid Capsule 100 Serum
Own channel; description has a sale link and she frames it as a chance to introduce the brand; no explicit paid mark.
The Whoo Bichup Ultimate Recovery Youth Serum
A The Whoo brand ad; she is its global ambassador, so it is weak evidence of private use.
Brands that come up most
Only what an idol or their makeup artist said or showed. No fan guesses. How we pick