Brand deals last checked: October 24, 2026
This page lists the beauty brands IU has deals with, the public source for each deal, products from those brands with store prices, and lower-priced alternatives.
IU's Official Brand Partnerships
Being re-checked: Gucci. Each deal below lists its best source and when we last checked it. A brand deal means IU represents the brand; it does not tell you what IU uses at home.
IU x Gucci
Status being re-checked | Role: Global Brand Ambassador (Korea ambassador before that) | Last checked 2026-10-24
Gucci referred to IU as its Global Brand Ambassador in May 2022 at Cannes. Before that she had been a Gucci Korea ambassador since 2020. The latest event found is the Gucci Ancora show in Milan in January 2024. No 2025 or 2026 Gucci activity or renewal was found.
Source (Agency or major outlet): 하니·아이유·신민아·이정재…이들의 공통점은?
Products From IU's Brands
Products from the brands above, with the Korean store price we recorded and what the published ingredient list shows.
Gucci
Rouge de Beauté Brillant$41 (₩55,000)
1.8 g for ₩55,000 at a Korean store (checked April 2026). Its published ingredient list has 28 items, starting with Diisostearyl Malate, Hydrogenated Polyisobutene and Vp. No ethanol or silicones listed.
Search SephoraIU's Personal Color
Stylists and fans often place IU in Spring Warm. This is not an official statement. Colors usually suggested for this season: Peach · Coral · Warm Pink · Salmon. If your own season is different, the same shade can look different on you; the personal color guide explains the four seasons.
Frequently Asked Questions
Which brands does IU currently work with?
Each deal on this page links the public source it comes from, such as a brand press release, a brand announcement or a post on the celebrity's own account. The status and last-checked date for each brand are shown above. Past deals are marked as past.
What personal color season is IU?
Stylists and fans commonly place IU in Spring Warm; this is not an official statement.
