Published October 29, 2026
Here are 8 hair products that 6 K-pop idols named or showed, out of 9 in our records. 2 of them come from a paid partner.
Which hair products do K-pop idols use?
| Product | Who | How we know |
|---|---|---|
| ReFa Heart Brush for Scalp | Sana | Said or shown by them |
| Leonor Greyl Energisant Shampoo | Nayeon | Said or shown by them |
| ululis Water Conc Sleek Hair Oil | Nayeon | Said or shown by them |
| Manta Hair Brush | Winter | Said or shown by them |
| Oribe Gold Lust Nourishing Hair Oil | Jihyo | Said or shown by them |
| Tangle Teezer Kuromi Hair Brush | Chaewon | Said or shown by them |
| Kerastase Genesis Anti-Hair-Fall Fortifying Serum | Jang Wonyoung | Said or shown by them |
| Kerastase Elixir Ultime L'Huile Originale | Jang Wonyoung | Said or shown by them |
ReFa Heart Brush for Scalp
Sana brings it up in a Harper's BAZAAR Korea video (July 14, 2026). Watch
Sana's own bags on BAZAAR Korea Inside Bag; numbered on-screen tags with brand and product; no ad notice.
Leonor Greyl Energisant Shampoo
Nayeon brings it up in an IMOS Jeon Somi video (March 5, 2026). Watch
Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.
ululis Water Conc Sleek Hair Oil
Nayeon brings it up in an IMOS Jeon Somi video (March 5, 2026). Watch
Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.
Manta Hair Brush
Winter brings it up in a W KOREA video (April 25, 2025). Watch
She says it is the gentlest brush she has tried; caption reads MANTA Hair Brush.
Oribe Gold Lust Nourishing Hair Oil
Jihyo brings it up in a Vogue video (August 30, 2023). Watch
Jihyo's own routine on Vogue Beauty Secrets; product names matched from the description list and on-screen packaging; no ad notice.
Tangle Teezer Kuromi Hair Brush
Chaewon brings it up in a Vogue Korea video (December 17, 2022). Watch
“I bought this when I went to Japan for work”
Chaewon, Vogue Korea
Chaewon's own bag on Vogue My Vogue; on-screen tags; the paid notice is for Alexander McQueen (bag/wallet), not this item. Bought in Japan.
Kerastase Genesis Anti-Hair-Fall Fortifying Serum
Jang Wonyoung brings it up in a Vogue Korea video (September 2, 2024). Watch
Kerastase is a paid partner of Jang Wonyoung.
Kerastase Elixir Ultime L'Huile Originale
Jang Wonyoung brings it up in a Vogue Korea video (September 2, 2024). Watch
Kerastase is a paid partner of Jang Wonyoung.
How do we pick these?
We only list items the person showed or named on camera, in an interview, or that their makeup artist named. Fan guesses don't make the list. Two of us check each source.
Sources
- Harper's BAZAAR Korea video 4:01 (Sana) (July 14, 2026)
- IMOS Jeon Somi video 19:46 (Nayeon) (March 5, 2026)
- IMOS Jeon Somi video 20:32 (Nayeon) (March 5, 2026)
- W KOREA video 9:36 (Winter) (April 25, 2025)
- Vogue video 10:10 (Jihyo) (August 30, 2023)
- Vogue Korea video 5:28 (Chaewon) (December 17, 2022)
- Vogue Korea video 1:58 (Jang Wonyoung) (September 2, 2024)
- Vogue Korea video 2:44 (Jang Wonyoung) (September 2, 2024)
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