8 Hair Products K-pop Idols Actually Use (With Sources)

8 Hair Products K-pop Idols Actually Use (With Sources)

Hair Products K-pop idols named or showed on camera or in interviews, each with the source.

Here are 8 hair products that 6 K-pop idols named or showed, out of 9 in our records. 2 of them come from a paid partner.

Which hair products do K-pop idols use?

ProductWhoHow we know
ReFa Heart Brush for ScalpSanaSaid or shown by them
Leonor Greyl Energisant ShampooNayeonSaid or shown by them
ululis Water Conc Sleek Hair OilNayeonSaid or shown by them
Manta Hair BrushWinterSaid or shown by them
Oribe Gold Lust Nourishing Hair OilJihyoSaid or shown by them
Tangle Teezer Kuromi Hair BrushChaewonSaid or shown by them
Kerastase Genesis Anti-Hair-Fall Fortifying SerumJang WonyoungSaid or shown by them
Kerastase Elixir Ultime L'Huile OriginaleJang WonyoungSaid or shown by them

ReFa Heart Brush for Scalp

Sana brings it up in a Harper's BAZAAR Korea video (July 14, 2026). Watch

Sana's own bags on BAZAAR Korea Inside Bag; numbered on-screen tags with brand and product; no ad notice.

Leonor Greyl Energisant Shampoo

Nayeon brings it up in an IMOS Jeon Somi video (March 5, 2026). Watch

Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.

ululis Water Conc Sleek Hair Oil

Nayeon brings it up in an IMOS Jeon Somi video (March 5, 2026). Watch

Nayeon unpacks her own tour luggage on Jeon Somi's channel; on-screen product tag. The video's paid placement (Derma:B) is Somi's item, not this one.

Manta Hair Brush

Winter brings it up in a W KOREA video (April 25, 2025). Watch

She says it is the gentlest brush she has tried; caption reads MANTA Hair Brush.

Oribe Gold Lust Nourishing Hair Oil

Jihyo brings it up in a Vogue video (August 30, 2023). Watch

Jihyo's own routine on Vogue Beauty Secrets; product names matched from the description list and on-screen packaging; no ad notice.

Tangle Teezer Kuromi Hair Brush

Chaewon brings it up in a Vogue Korea video (December 17, 2022). Watch

“I bought this when I went to Japan for work”

Chaewon, Vogue Korea

Chaewon's own bag on Vogue My Vogue; on-screen tags; the paid notice is for Alexander McQueen (bag/wallet), not this item. Bought in Japan.

Kerastase Genesis Anti-Hair-Fall Fortifying Serum

Jang Wonyoung brings it up in a Vogue Korea video (September 2, 2024). Watch

Kerastase is a paid partner of Jang Wonyoung.

Kerastase Elixir Ultime L'Huile Originale

Jang Wonyoung brings it up in a Vogue Korea video (September 2, 2024). Watch

Kerastase is a paid partner of Jang Wonyoung.

How do we pick these?

We only list items the person showed or named on camera, in an interview, or that their makeup artist named. Fan guesses don't make the list. Two of us check each source.

Sources

  1. Harper's BAZAAR Korea video 4:01 (Sana) (July 14, 2026)
  2. IMOS Jeon Somi video 19:46 (Nayeon) (March 5, 2026)
  3. IMOS Jeon Somi video 20:32 (Nayeon) (March 5, 2026)
  4. W KOREA video 9:36 (Winter) (April 25, 2025)
  5. Vogue video 10:10 (Jihyo) (August 30, 2023)
  6. Vogue Korea video 5:28 (Chaewon) (December 17, 2022)
  7. Vogue Korea video 1:58 (Jang Wonyoung) (September 2, 2024)
  8. Vogue Korea video 2:44 (Jang Wonyoung) (September 2, 2024)

Related

Questions

How many hair products are in your records?

9, from 6 people. This page shows 8 of them.

How do you know Sana uses ReFa Heart Brush for Scalp?

Sana brings it up in a Harper's BAZAAR Korea video (July 14, 2026).

8 Hair Products K-pop Idols Actually Use (With Sources) | beauof